Smart Financial Auto Insurance Reviews: Company Overview, Ratings, and Customer Feedback

If you’re shopping around for car insurance, you may have come across Smart Financial in your research. As an online insurance marketplace, Smart Financial allows you to compare quotes from various top insurance providers all in one place.

But how does the company itself stack up? This guide will provide an in-depth look at Smart Financial insurance based on industry ratings, expert reviews, and actual customer feedback. We’ll cover:

  • Smart Financial company overview
  • Smart Financial insurance product offerings
  • Smart Financial ratings and accreditations
  • Smart Financial customer reviews and complaints

A Look at Smart Financial Auto Insurance

Founded in 2016, Smart Financial is a relatively new player in the insurance space compared to long-standing companies like GEICO and State Farm. The Columbus, Ohio-based company operates an online insurance marketplace.

Here’s an overview of Smart Financial’s auto insurance:

  • Multi-carrier comparison platform – Smart Financial doesn’t underwrite policies itself. Instead, it allows you to compare quotes from over 20 top insurers including Progressive, Travelers, and Mercury through its online portal.

  • Wide range of products – Via the marketplace, you can get quotes for standard coverage like liability and collision, as well as options like roadside assistance and rental reimbursement.

  • Digital focus – The insurance quote and buying process takes place entirely online. Smart Financial aims to provide a seamless digital insurance experience.

So in essence, Smart Financial acts as an insurance broker. It provides a platform for you to easily compare pricing and coverage from various leading insurance carriers in one spot.

Smart Financial Insurance Ratings and Accreditations

When looking at any insurance provider, it’s a good idea to check out third-party evaluations and ratings. Here are Smart Financial’s key credentials:

  • A+ rating with the Better Business Bureau (BBB) – This means BBB has found Smart Financial adheres to proper transparency and customer service practices. The company has been BBB accredited since 2017.

  • Registered broker partnerships – Smart Financial partners with properly licensed and registered insurance brokers to sell policies on its platform. These brokers hold certifications required in their states.

  • Trustpilot review score of 1.8/5 – Independent consumer review site Trustpilot gives Smart Financial a below average score, indicating mixed customer experiences. More on this below.

So Smart Financial meets BBB’s standards for ethical business practices. But the poor Trustpilot rating shows consumers have had issues, which is worth exploring further.

Smart Financial Customer Reviews and Complaints

To better understand real customer experiences with Smart Financial insurance, we’ll examine reviews from Trustpilot, BBB, and other sources:

  • 47 BBB complaints in 3 years – BBB has received 47 total complaints against Smart Financial in the past 3 years, 27 of which were closed in the past 12 months. Most cite issues with sales practices and service quality.

  • 1.8 out of 5 rating on Trustpilot – Out of 3700+ reviews, customers give Smart Financial a poor 1.8 out of 5 stars. 76% of reviews are 1 star. Most describe endless spam calls despite requests to stop.

  • Numerous negative reviews and complaints across sites – In addition to Trustpilot, negative Smart Financial reviews can be found on Google, Reddit, Consumer Affairs, and other outlets describing aggressive and deceitful sales tactics.

Some key recurring issues include:

  • Receiving nonstop spam calls and texts from a wide variety of numbers.

  • Callers ignoring do not call requests and using high pressure sales tactics.

  • Feeling misled about coverage options available on the marketplace.

  • Poor customer service when trying to address problems.

  • Difficulty cancelling services and getting refunds.

While Smart Financial may offer an easy platform for comparing insurance rates, the overwhelming amount of negative feedback indicates serious problems exist around annoying spam calls, misleading sales practices, and poor customer service for many consumers.

Is Smart Financial a Good Choice for Auto Insurance?

Based on hundreds of scathing customer reviews and a pattern of consumer grievances, Smart Financial appears to engage in some very shady business practices that make it tough to recommend choosing them for insurance.

The endless robocalls alone would be enough of a red flag for many car insurance shoppers. And the many complaints alleging dishonest sales tactics raise a lot of doubts about the company’s integrity.

Insurance is based on trust between provider and customer. And Smart Financial seems to violate that trust continually based on the available reviews. There are far better insurance options out there, both traditional carriers and quote marketplaces with better reputations.

Our advice would be tocross Smart Financial off your list of potential auto insurers to consider. The savings of a cheap rate aren’t worth the hassle and stress caused by their suspect operations.

Alternatives to Smart Financial Car Insurance

Rather than risk doing business with Smart Financial, you have plenty of other great insurance providers to choose from. Here are a few top alternatives to consider for your policy instead:

  • GEICO – National insurer with great rates and reputable service. Also has an easy online quote process.

  • State Farm – Largest U.S. auto insurer celebrated for strong customer service. Bundles policies for added discounts.

  • Progressive – Leading insurer with competitive pricing and robust digital tools for customers.

  • The Zebra – Reliable online insurance marketplace helping compare quotes like Smart Financial aims to.

  • Gabi – Digital insurance broker with excellent customer feedback for a hassle-free experience.

Any of these options are likely to serve you much better than going through Smart Financial based on all the negative reviews about this company in particular. Taking a pass on Smart Financial removes the risk of endless spam calls and other shady practices.

The Bottom Line on Smart Financial Insurance

While Smart Financial touts easy auto insurance rate comparisons online, its extremely poor reputation should give any customer pause. Countless unhappy customer accounts point to an alarming pattern of spam calls, deceitful tactics, and overall lack of care for clients. For quality service and ethical treatment, you’ll want to look at almost any other insurance provider instead of Smart Financial.

Frequently Asked Questions

Does Smart Financial sell insurance directly?

No, Smart Financial operates as an online insurance marketplace, allowing you to compare quotes from over 20 top insurance carriers. It does not underwrite policies directly.

Is Smart Financial reputable?

No. While Smart Financial has A+ BBB accreditation, it has an abysmal 1.8 out of 5 rating on Trustpilot based on over 3700 reviews citing dishonest sales practices and terrible customer service.

How can I stop calls from Smart Financial?

You can contact Smart Financial directly to request being added to their internal do not call list. However, based on customer complaints, this may not actually stop unwanted spam calls that ignore opt-out requests.

Does Smart Financial have good rates?

While Smart Financial may enable you to find cheap car insurance rates through its multi-carrier comparison platform, the company’s many issues heavily outweigh any potential savings.

Is Smart Financial a real insurance company?

Smart Financial is not itself an insurance company. It operates as an insurance marketplace, connecting customers with actual insurers. But it acts as a “middleman” broker in these transactions.

A Comprehensive Smart Financial Car Insurance Review: Is it the Right Choice for You?


Is SmartFinancial a real company?

SmartFinancial is a legitimate site and safe-to-use, however it doesn’t give you actual car insurance quotes. Though not accredited by the Better Business Bureau (BBB), the company gives it an A+ rating. California residents can complete a form on the site to opt out of the sale of their personal information.

What kind of company is SmartFinancial?

SmartFinancial is a leading insurance marketplace serving the needs of insurance customers across all 50 states. SmartFinancial’s CEO began his career as an insurance agent over 20 years ago. He and our tech-savvy COO founded SmartFinancial in 2012.

Is good to go auto insurance legit?

Good2go auto insurance is a legitimate company and has received an A+ rating from the BBB. However, customers are extremely critical of their services so be careful if you choose this provider.

Is Insurify a legit company?

The Better Business Bureau gives Insurify an A+ rating. Insurify is an accredited business with the BBB, and there are 156 Insurify reviews on the site, most of them positive.

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