Finding the Best Health Insurance Brokers in Dallas, TX

Health insurance can be complicated and confusing. With so many different plans, coverage options, and costs, it can be difficult to know which health insurance policy is right for you and your family. This is where working with a knowledgeable health insurance broker can make all the difference.

Health insurance brokers have extensive expertise on the health insurance landscape in Dallas, TX. They stay on top of all the options from major insurance carriers, changes to plans and policies, costs, and new regulations. Health insurance brokers act as your advocate to find the optimal plan for your specific needs and budget. They can translate complex insurance jargon and help you make an informed decision.

Below is an in-depth guide on how to find the best health insurance brokers in Dallas, TX to assist you.

What is a Health Insurance Broker?

A health insurance broker is a licensed professional who works with clients to find suitable health insurance plans. The health insurance broker serves as an intermediary between insurance carriers and consumers.

Health insurance brokers have established relationships with multiple insurance companies. They stay up-to-date on plan options, policy and premium changes, network coverage, and regulations for all the major health insurance providers in your state and region.

The broker can use their expertise to guide you through all the available options. They can explain confusing insurance terminology in easy to understand language. Health insurance brokers will evaluate your specific situation, needs, budget and then recommend plans that make the most sense for you.

Working with a broker provides you with personalized guidance and advocacy. You have a professional who works on your behalf to secure optimal coverage. They often have access to more plan information and discounts than you could find as an individual consumer. Most importantly, health insurance brokers provide unbiased recommendations, as they are not tied to any one insurance company.

Benefits of Using a Health Insurance Broker

There are many advantages to enlisting the services of a health insurance broker when shopping for plans:

  • Save Time – Health insurance brokers reduce the legwork for you. They handle the research, plan comparisons, and inquiries so you don’t have to.

  • Understand Complex Details – Brokers explain confusing insurance terminology and make policy recommendations tailored to your situation.

  • Access to More Plan Options – Brokers have relationships with insurers that give them access to more plans and inside information.

  • Objective Guidance – Brokers offer unbiased advice, as they are not tied to any one insurance carrier.

  • Ongoing Support – Brokers act as your advocate before, during and after securing a health plan.

  • Cost Savings – Brokers can help you find discounts and optimize costs for the best coverage.

Overall, a health insurance broker simplifies the complicated process of choosing the right medical insurance. Their expertise and guidance can end up saving you a lot of time, money and frustration.

How Health Insurance Brokers Get Paid

In most cases, health insurance brokers do not charge any fees directly to consumers. They receive commissions from the insurance carriers for policies they sell. The commission comes out of the total premium amount you pay to the insurer.

On average, health insurance brokers may receive a 4% to 12% commission on health plans they sell. The commission percentage can vary based on factors like:

  • Type of Insurance Plan – PPOs vs HMOs
  • Group Plan vs Individual Plan
  • Level of Coverage
  • Time Involved/Services Provided

It’s important to understand that the commission is already built into the total premium, so you won’t pay anything extra. The insurance carrier pays brokers for their services to provide you with expert help.

How to Choose a Health Insurance Broker in Dallas, TX

With so many brokers to choose from, here are some tips on how to select the right one:

Research and Compare Brokers

  • Search online directories and read reviews on brokers in your area. Focus on client satisfaction, responsiveness, and comprehensive services.
  • Ask friends, family doctors, or other professionals for broker recommendations.
  • Look for brokers that are Certified in Health Insurance Marketplace Plans. This indicates expertise in plans on and off the Marketplace.
  • Verify the broker is properly licensed in your state. Brokers must be licensed by the Texas Department of Insurance.

Interview Brokers

  • Have introductory calls with 2-3 brokers to evaluate their services, experience and expertise.
  • Ask about the number of insurer partners they work with. More carrier relationships equal more plan options.
  • Inquire about their experience dealing specifically with clients in the Dallas area. Local knowledge is key.
  • See if they have expertise with your situation (e.g. seniors, small business, families, specific conditions).
  • Ask what sets them apart from other brokers. Look for brokers proactively guiding clients to optimal plans.

Verify Services

  • Make sure the broker provides assistance before enrollment, during plan use and at renewal time.
  • Ask if they will be your dedicated point person or if you will deal with multiple people. Continuity of support is ideal.
  • Confirm they evaluate all available options instead of pushing certain carriers. Objectivity is key.
  • Verify they provide guidance on Medicare, not just private health insurance plans.

Choosing a broker with the right expertise and services for your needs provides the best chance for securing optimal health insurance.

Top Health Insurance Brokers in Dallas, TX

Based on area reviews and client feedback, here are some of the top-rated health insurance brokers in the Dallas, TX metro area:

Custom Health Plans

Custom Health Plans is a leading health insurance brokerage located right in the Dallas area. They are certified brokers for plans on the Health Insurance Marketplace and partner with major carriers like UnitedHealthcare, Blue Cross Blue Shield of Texas, Aetna, Cigna and many more.

Custom Health Plans focuses heavily on local Dallas and Texas plans. Their brokers simplify the process for individuals, families and businesses to find affordable, quality coverage. They also provide group health insurance and Medicare options. Custom Health Plans receives extremely positive feedback for excellent customer service.

Kevin Oliver Insurance Agency

Kevin Oliver Insurance Agency has over a decade of experience providing Dallas clients with expert health insurance guidance. They offer extensive broker services for ACA health insurance, Medicare Supplements, Medicare Advantage, Part D prescription plans and more.

Reviewers repeatedly praise Kevin Oliver Insurance Agency for the time they take to fully explain options and ensure clients have the optimal health insurance plan. Their brokers stay on top of the evolving Dallas health insurance marketplace.

Consumers Direct Insurance Services

As an insurance agency, Consumers Direct Insurance Services has a strong reputation in the Dallas region. Their licensed brokers assist with health insurance for individuals, families, seniors and small business groups.

Many reviewers mention the comprehensive service provided by their experienced brokers. Consumers Direct guides clients through every step of the enrollment process from comparing plans to completing paperwork. Clients really appreciate their hands-on support.

Paul Lamica Insurance Agency

Paul Lamica Insurance Agency stands out for their stellar customer service and affordable health insurance options for Dallas area clients. As an independent brokerage, they work with national and regional insurance carriers to get clients the best rates.

Reviewers consistently praise their brokers for taking the time to listen and find the optimal health plan no matter how long it takes. They receive rave reviews for expertise with both Marketplace and Medicare insurance options.

Insurance Network of Texas

Since 1974, Insurance Network of Texas has offered specialized health insurance expertise in the Dallas/Fort Worth area. As one of the largest regional brokers, they partner with an extensive range of top health insurance carriers.

Insurance Network of Texas has a genuine passion for helping Dallas residents fully understand their health insurance options. Many reviewers mention how their dedicated team goes out of their way provide excellent guidance and follow-up support.

Working with Dallas Health Insurance Brokers

Connecting with the right health insurance broker provides you with an expert guide during an otherwise complicated process. But making the most out of working with a broker also depends on being a prepared and engaged client.

Here are some tips to get the most out of your relationship with a Dallas health insurance broker:

  • Come prepared with details on your current doctors, prescriptions, medical needs and budget. This allows brokers to make precise recommendations.

  • Ask lots of questions if there is anything you don’t understand about plans and policies. Brokers are there to educate you.

  • Be open and honest about your health conditions and concerns. Don’t withhold details that are important for finding the right coverage.

  • Take notes during your sessions so you fully understand plan options. Also maintain records of recommendations and details.

  • Communicate any changes in your situation, needs or preferences that may impact your coverage considerations.

  • Hold brokers accountable for providing you with regular follow-ups, support and open communication.

The more information you provide and the deeper you engage, the better guidance a broker can offer. Establish an open and ongoing dialogue to get the most value out of their services.

Health Insurance Broker Regulations in Texas

To legally provide insurance broker services in the state of Texas, professionals must be properly licensed by meeting education requirements, applying and paying fees, and passing an exam.

Health insurance brokers in Texas must have a Life and Health Insurance license issued through the Texas Department of Insurance. To qualify for this license, candidates

5 Best Group Health Insurance Broker in Dallas Fort Worth TX


What is the average cost of health insurance in Dallas Texas?

Family size
Average monthly cost
Individual and child
Couple, age 40
Family of three (adult couple and a child)
Family of four (adult couple and two children)

What is the difference between an insurance broker and an insurance agent?

Insurance agents and insurance brokers can both help you buy an insurance policy. But insurance agents represent the insurance provider that employs them and help sell policies from that single provider. Insurance brokers represent the consumers who use them and can help them shop for policies from multiple providers.

What is the difference between an insurance agent and a broker in Texas?

Agents may work for a single health insurance company; brokers may represent several companies. You won’t pay anything additional if you enroll with an agent or broker. Agents and brokers must be licensed in their states and have signed agreements to sell Marketplace health plans.

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