Finding the Right Life Insurance in Appleton, WI with Guardian

Life insurance is an important part of any financial plan, but finding the right policy can be tricky. Guardian Life Insurance has been providing life insurance and financial services to the Appleton, Wisconsin area for many years. This article will explore Guardian’s offerings for life insurance in Appleton, help you determine how much life insurance you need, and provide tips for getting the best rate on coverage.

Overview of Guardian Life Insurance

Guardian Life Insurance Company of America is one of the largest mutual life insurance companies in the United States. Headquartered in New York City, Guardian traces its roots back to 1860. The company provides life insurance, disability income insurance, annuities, and other financial products to individuals and businesses across the country.

Guardian has two local offices in the Appleton area that provide financial and insurance services:

  • Guardian Life at 2300 East Capitol Drive – This location offers a full range of Guardian’s insurance and financial products including life insurance, disability insurance, annuities, 401k plans and more. Financial representatives at this office can help you determine the right mix of products for your needs.

  • Third Coast Advisors at 3415 Commerce Court – This office specializes in retirement planning and wealth management. The financial advisors here can help with 401k plans, IRAs, college savings plans, mutual funds, and other investments.

Products Offered by Guardian in Appleton

Some of the key products that Guardian Life offers to residents of the Appleton area include:

  • Term life insurance – This provides death benefit coverage for a set period of time, such as 10, 15, 20, or 30 years. Premiums are usually locked in for the length of the term. This is an affordable way to get life insurance protection.

  • Whole life insurance – Also known as permanent or cash value life insurance, whole life provides lifelong protection as long as premiums are paid. It also builds up a cash value that can be borrowed against.

  • Universal life insurance – A flexible permanent life insurance policy with adjustable death benefits and flexible premium payments. Cash can accumulate tax-deferred.

  • Annuities – These offer tax-deferred growth and a guaranteed stream of income during retirement. Guardian offers fixed, index, and variable annuity products.

  • Disability income insurance – Replaces income if you become disabled and can’t work due to injury or illness. This can help pay bills, mortgage, and other expenses until you recover.

  • Retirement plans – 401k plans, IRAs, mutual funds and other products to help save and invest for retirement.

  • Dental, vision, and supplemental health insurance – Dental and vision plans are available to individuals and group plans through Guardian’s subsidiary, First Commonwealth.

Guardian has highly rated financial strength from independent rating agencies like A.M. Best. The company has paid dividends to eligible policyholders every year since 1868.

How Much Life Insurance Do You Need in Appleton?

Determining the right amount of life insurance coverage is an important first step. Here are some things to consider when deciding on coverage levels:

  • Income replacement – Many experts recommend 7-10 times your annual income in life insurance. This helps replace lost income so your family can maintain their standard of living.

  • Debt coverage – Calculate all debts like mortgage, car loans, student loans, credit cards, etc. Your life policy should cover these outstanding debts so they don’t leave your family burdened.

  • College savings – If you have kids, project future college costs. Factor in how life insurance proceeds could help fund college expenses if you were to pass away prematurely.

  • Final expenses – Funeral costs, medical bills, probate fees and other final expenses should be included in the death benefit. These can easily total $15,000 or more.

  • Family situation – Consider factors like number of kids, special needs children, elderly parents you care for, and other unique family circumstances. These may increase the amount of life insurance needed.

Many financial advisors recommend having enough life insurance to replace 7-10 years of income, cover all debts, and fully fund college and final expenses. But every situation is different, so it’s best to evaluate your specific needs.

Finding the Best Life Insurance Rates in Appleton

Once you know how much coverage you need, here are some tips to get the lowest life insurance rates possible:

  • Shop and compare – Get quotes from several insurers like Guardian, Northwestern Mutual, State Farm, Principal, and others. Look at policy types, term lengths, and benefit amounts. This lets you find the best rate for your situation.

  • Consider your health – Insurers provide the best rates to healthy applicants. So if you exercise, maintain a healthy weight, don’t smoke, and have a family history of longevity, you can potentially qualify for preferred health classes.

  • Lock in when young – Life insurance rates increase as you get older. So buying coverage early in life locks in lower premiums over the long haul.

  • Buy longer terms – Choosing a longer term length, like 20 or 30 years, keeps your premiums steady for decades. This avoids premium spikes as you renew shorter terms.

  • Bundle policies – Insurers often offer discounts when you bundle life insurance with disability, auto, home, or other policies.

  • Pay annually – Paying premiums annually rather than monthly can reduce your life insurance rates by a few percentage points.

  • Maintain coverage – Once insured, don’t let policies lapse. Having continuous coverage helps you qualify for better rates when applying for new coverage.

Purchasing Life Insurance from Guardian in Appleton

When you’re ready to get life insurance quotes and purchase a policy, Guardian agents in Appleton can help:

  • Visit the Guardian office at 2300 East Capitol Drive – Meet with a financial representative to discuss your needs. They can provide quotes for various policy types and terms and help you apply.

  • Call 920-749-9200 – Speak to a representative over the phone about life insurance options. Tell them your budget, desired coverage amount, and anything else relevant to your situation.

  • Request a quote online – Fill out the quote form on Guardian’s website. A local agent will then reach out with policy options and pricing.

  • Compare policies – Don’t just look at premium amounts. Also factor in financial strength ratings, customer service reputation, dividends and rewards programs, and policy features.

  • Read the fine print – Review the policy contract in detail before signing. Make sure you understand any exclusions, limitations, fees, or charges associated with the policy.

  • Ask about riders – Riders provide additional policy features or benefits for an extra premium cost. Critical illness, chronic illness, waiver of premium, and accidental death riders are common.

The agents at Guardian Life in Appleton have experience helping local families determine their insurance needs, select the right policies, and get the best rates possible. They can make the process of purchasing life insurance straightforward and hassle-free.

Why Choose Guardian for Life Insurance in Appleton?

There are many great reasons for Appleton residents to consider Guardian Life for their insurance needs:

  • Strong financial ratings – Guardian has high marks from A.M. Best (A++), Fitch Ratings (AA+), and Standard & Poor’s (AA+). This indicates financial strength and claims paying ability.

  • Local presence – With two Appleton offices, Guardian provides personalized service from agents in the community.

  • Range of products – Guardian offers term, whole life, universal life, annuities, disability insurance and more – allowing customized solutions.

  • Dividends paid – Eligible policyholders receive annual dividends, providing value that reduces net insurance costs.

  • Long history – Founded in 1860, Guardian has over 150 years of experience in the insurance industry.

  • Good reputation – Guardian earns positive reviews from policyholders for customer service and claims payments.

For Appleton residents seeking personalized guidance and a wide range of insurance and financial products, Guardian Life is an excellent choice. Their experienced local agents can help area families and individuals determine their needs and select tailored solutions.


Finding the right life insurance protection at a competitive rate is key to providing financial security for your loved ones. Guardian Life Insurance offers a complete range of policy options for Appleton, WI residents. Their knowledgeable financial representatives can help you calculate sufficient coverage amounts, lock in affordable premiums, and choose benefits that meet your family’s needs. With over 150 years of experience behind them, Guardian has a proven reputation for helping families gain peace of mind.

Guardian Life Insurance Review: Pros and Cons


Who took over Guardian Life Insurance?

In July 2001, Guardian merged with Berkshire Life Insurance Company. As of February 2015, the newly formed Berkshire Life Insurance Company of America subsidiary administers all disability products for Guardian.

Is Guardian a good insurance company?

Guardian Life Insurance is one of the MarketWatch Guides team’s highest rated insurance providers, scoring 4.6 out of 5 overall. In particular, it ranked well for financial strength, diverse policy offerings and available riders that let policyholders customize coverage.

What type of insurance is Guardian Life?

We offer dental, vision, accident and pet insurance online. You can buy it directly here. For coverage like life, disability, retirement planning and investments, talk to a financial professional about which options will best fit your needs.

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