Unlock the Power of ReAssure: Your Ultimate Guide to Life Insurance and Beyond

In the ever-evolving landscape of financial services, one name stands tall – ReAssure. As a leading life insurance company, ReAssure has carved a niche for itself by offering comprehensive solutions tailored to meet the diverse needs of its customers. With a rich history spanning decades, ReAssure has solidified its reputation as a trusted partner in safeguarding your future and that of your loved ones. In this comprehensive guide, we delve into the world of ReAssure, exploring its extensive offerings, values, and the unwavering commitment that sets it apart.

A Legacy of Excellence

ReAssure’s journey began in 1963 when it was originally incorporated as The Occidental Life Insurance Company Limited. Over the years, the company underwent several strategic acquisitions and name changes, ultimately emerging as the powerhouse it is today. Through its acquisitions of businesses like Old Mutual Wealth, Legal & General, Guardian, HSBC Life, Barclays Life, and many more, ReAssure has grown into a formidable force in the life insurance industry, boasting an impressive portfolio of over 3 million policies and approximately £70 billion in assets under management.

A Comprehensive Suite of Solutions

At the core of ReAssure’s success lies its diverse range of products and services, meticulously designed to cater to the unique requirements of individuals, families, and businesses alike. Whether you’re seeking protection for your loved ones, planning for a secure retirement, or exploring investment opportunities, ReAssure has you covered.


ReAssure offers a wide array of pension options, including individual pensions, group and workplace pensions, retirement accounts, annuities, and capped drawdown plans. With their expertise in retirement planning, ReAssure ensures that you can make the most of your hard-earned savings, providing you with the financial security and peace of mind you deserve in your golden years.


Protecting what matters most is at the heart of ReAssure’s insurance offerings. From whole life insurance to term assurance, ReAssure provides comprehensive coverage tailored to your specific needs. Whether you’re seeking to safeguard your family’s financial future or secure your business assets, ReAssure’s insurance solutions are designed to give you the confidence and security you require.


ReAssure understands the importance of growing your wealth and achieving your financial goals. That’s why they offer a diverse range of investment options, including whole of life, endowments, and bonds. With their expert guidance and robust investment strategies, you can rest assured that your hard-earned savings are in capable hands, poised for growth and long-term prosperity.

A Company Built on Values

What truly sets ReAssure apart is its unwavering commitment to a set of core values that permeate every aspect of its operations. These values are more than just words; they represent a way of life that guides ReAssure’s actions and shapes its interactions with customers.

Easy to Do Business With

ReAssure recognizes that navigating the world of life insurance and financial services can be daunting. That’s why they strive to make every interaction with their customers as seamless and straightforward as possible. From improving the clarity of their communications to restructuring their website for better navigation, ReAssure is constantly evolving to provide an exceptional customer experience.

A Strong Financial Partner

With a proven track record of successful acquisitions and integrations, ReAssure has solidified its position as a formidable financial partner. By leveraging the economies of scale that come with being a large, well-run company, ReAssure ensures that its customers can benefit from the stability and financial strength that they have come to expect.

Doing the Right Thing

ReAssure understands that its greatest asset is its dedicated workforce of over 2,300 employees across the UK. By investing in their professional development and training, ReAssure cultivates a team of knowledgeable and competent professionals committed to delivering the highest level of customer service.

The ReAssure Advantage

Choosing ReAssure as your life insurance provider offers a multitude of advantages that set it apart from the competition. With a customer-centric approach, a strong financial foundation, and a commitment to excellence, ReAssure is poised to be your trusted partner in navigating life’s journey.

  • Expertise and Experience: With over 50 years of experience in the industry, ReAssure brings a wealth of knowledge and expertise to the table, ensuring that your financial decisions are guided by seasoned professionals.

  • Robust Financial Strength: As part of the Phoenix Group, ReAssure benefits from the financial stability and resources of a larger organization, providing you with the peace of mind that your investments and policies are in capable hands.

  • Personalized Solutions: ReAssure recognizes that every customer has unique needs and goals. That’s why they offer tailored solutions that are designed to meet your specific requirements, ensuring that you receive the guidance and support you deserve.

  • Exceptional Customer Service: At ReAssure, customer satisfaction is paramount. From their user-friendly website to their responsive customer support team, ReAssure is dedicated to providing you with a seamless and enjoyable experience every step of the way.

Whether you’re seeking life insurance coverage, planning for retirement, or exploring investment opportunities, ReAssure is your trusted partner in navigating the complexities of the financial world. With a legacy of excellence, a commitment to innovation, and a customer-centric approach, ReAssure empowers you to take control of your financial future and achieve your goals with confidence.

ReAssure Alpha Film


How do I contact ReAssure life insurance?

Call ReAssure on 0800 073 1777 between 8.30am and 5.30pm, Monday to Friday not including bank holidays.

Does ReAssure still exist?

ReAssure continues with its twin aims of providing excellent customer service to its existing customers, and looking for growth opportunities in line with its acquisition strategy.

What company did ReAssure take over?

We’ve bought blocks of business from several providers over the years, including Guardian Financial Services, HSBC, Barclays Life, Alico, National Mutual (Tomorrow) and Old Mutual Wealth Life Assurance (previously Skandia).

How do I access my ReAssure account?

Once you have completed the registration process, to log in to your online account, go to our website, https://customer. reassure.co.uk/ and enter your username.

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