Cincinnati Equitable Life Insurance Company: A Trusted Name in Affordable Final Expense Insurance

Cincinnati Equitable Life Insurance Company has been providing final expense insurance to Americans for over a century. As an independent, financially stable company, Cincinnati Equitable offers personalized service and affordable plans to help families plan for the future with peace of mind.

A Brief History of Cincinnati Equitable Life Insurance Company

Cincinnati Equitable Life Insurance Company was founded in 1867 in Cincinnati, Ohio. The company’s iconic handshake logo represents the time when business deals were sealed with a handshake, emphasizing trust, integrity and personal relationships.

For over 150 years, Cincinnati Equitable has partnered with policyholders, funeral homes and agents across America to offer final expense insurance and pre-planning services. The company provides support throughout the pre-arrangement process, making funeral planning understandable, simple and affordable.

Some key facts about Cincinnati Equitable Life Insurance Company:

  • Founded in 1867 in Cincinnati, OH
  • Independent company focused on final expense insurance
  • A.M. Best rating of A (Excellent) for financial strength
  • Over 150 years of history and experience in the insurance industry
  • Emphasis on personal relationships, trust and customer service

Why Consider Final Expense Insurance?

Final expense insurance, also known as burial insurance, is a type of life insurance policy designed to cover end-of-life expenses. It provides funds to pay for funeral and burial costs so loved ones are not left with the financial burden.

Here are some of the main reasons to consider final expense insurance:

  • Covers funeral/burial costs: The average funeral costs $7,000-$12,000 in the United States. Final expense insurance provides guaranteed funds to cover these expenses.

  • Protects loved ones: Without insurance, family members may have to cover the costs out-of-pocket. Final expense insurance ensures money is available so your loved ones don’t take on debt.

  • Affordable premiums: Policies have low monthly premiums, often $30-$50 per month, making coverage attainable for most budgets.

  • Easy to qualify: There are no medical exams required. Policies are available for all ages and health statuses.

  • Portable coverage: Your policy stays with you if you change jobs or move to a new state. It provides lifelong protection.

  • Peace of mind: Take comfort knowing your final wishes are funded and family members will not carry the financial burden.

Cincinnati Equitable’s Burial Insurance Plans

Cincinnati Equitable Life Insurance Company offers a range of final expense whole life insurance policies to suit different needs and budgets:

  • Graded Death Benefit: Lowest premiums starting under $25/month. Death benefit increases over 3 years.
  • Level Death Benefit: Full death benefit from day 1. Premiums start around $40/month.
  • Modified Death Benefit: In between graded and level options. Death benefit grows over 2 years.

All policies require no medical exams and build cash value that remains with the policy. The death benefit is generally $5,000-$35,000, which covers costs for funeral services, viewing, burial plot, headstone and more.

Budget-friendly premiums ensure final expense coverage is within reach for most individuals. Cincinnati Equitable also offers policies for ages 50-85 years old.

Why Choose Cincinnati Equitable?

With its long history and strong financial standing, Cincinnati Equitable Life Insurance Company is a leading provider of final expense insurance. Here are some key advantages of choosing Cincinnati Equitable:

1. Financial Strength You Can Trust

Cincinnati Equitable has an A rating from A.M. Best, indicating excellent financial strength and ability to pay claims. Customers can trust their policy benefits will be there when needed.

2. Personalized Service

The company emphasizes personalized service and relationships. You work directly with knowledgeable team members to find the right burial insurance solutions.

3. Supporting Local Funeral Homes

Cincinnati Equitable partners with funeral homes nationwide. This supports local businesses and simplifies the pre-planning process.

4. No Waiting Period

Unlike some insurers, Cincinnati Equitable’s policies pay full death benefits for accidental deaths from day one. There is no two-year waiting period.

5. Coverage up to Age 85

Many companies stop issuing policies after age 75 or 80. Cincinnati Equitable provides coverage for applicants up to 85 years old in most states.

6. Premium Lock Option

You can lock in your premiums so they never increase as you age. This protects you from future rate hikes.

For personalized service from a financially strong burial insurance provider, Cincinnati Equitable Life Insurance Company is an excellent choice.

The Application Process with Cincinnati Equitable

Applying for coverage through Cincinnati Equitable Life Insurance Company is quick and easy:

  • Speak to an agent: Meet with a representative to discuss your budget and needs. Get quotes for different policy options.

  • Complete application: Answer basic health questions to apply. No lengthy forms or medical exams required.

  • Policy issued: Coverage can be approved in as little as 48 hours. Policies issued up to age 85.

  • Make payments: Pay premiums monthly, quarterly, semi-annually or annually. Set up automatic payments.

  • Designate beneficiary: Name a beneficiary to receive your policy death benefit to pay for final expenses.

The streamlined application process makes it simple for anyone to apply for final expense insurance with Cincinnati Equitable.

Partnering with Funeral Homes

To provide seamless support, Cincinnati Equitable Life Insurance Company partners with funeral homes across the U.S. This collaboration with local providers simplifies the pre-planning process for policyholders.

Key advantages for funeral homes partnering with Cincinnati Equitable include:

  • Increase revenue: Offer more options for low-cost pre-need policies.

  • Marketing support: Cincinnati Equitable provides co-branded sales materials.

  • Simple processing: Fast online policy assignments and administration.

  • Excellent service: Dedicated support team focused on funeral home needs.

  • Trusted partner: Work with a financially strong, established insurance company.

By teaming up with Cincinnati Equitable for pre-need insurance, funeral homes can better serve families in their communities.

Becoming a Cincinnati Equitable Agent

In addition to funeral homes, Cincinnati Equitable Life Insurance Company partners with insurance agents nationwide. Benefits for agents include:

  • Competitive commissions on all policy sales.

  • Fast advance commissions paid quickly after policy issue.

  • Policy issue up to age 85 for your clients.

  • Dedicated agent support team to help you succeed.

  • Co-branded marketing materials provided free for your use.

  • Online agent portal to track your business and commissions.

  • No fees for agent contracts or appointments in most states.

With strong payouts and support, Cincinnati Equitable creates rewarding partnership opportunities for insurance agents.

Make Final Plans with Peace of Mind

Planning for final expenses is an important step to protect your loved ones. With its affordable policies and understanding service, Cincinnati Equitable Life Insurance Company helps Americans make end-of-life preparations with peace of mind.

To learn more about Cincinnati Equitable’s burial insurance options, visit their website at or request a quote today.

Equitable Life Come Work With Us!


What happened to equitable life insurance?

After closing to new business in 2000, parts of the business were sold off and the remainder of the company became a subsidiary of Utmost Life and Pensions in January 2020.

What is the new name for equitable life insurance company?

In 1991, French insurance firm AXA acquired majority control of The Equitable. Equitable Holdings, Inc. In 2004, the company officially changed its name to AXA Equitable Life Insurance Company.

How do I contact EquiTrust life insurance company?

If you are an EquiTrust client and have questions regarding your policy or contract, please call 866-598-3692.

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