What is the Best Place to Buy Stocks Online?

One of the greatest long-term investments you can make to increase your wealth is stocks, and buying stocks online has never been simpler. However, the best online broker for stock trading will vary depending on your investing style and the features you require most.

In order to assist you in locating the top online stock brokers, Bankrate examined dozens of brokerage companies. These are the top choices we have made for online stock brokers. Bankrate logo.

Our goal at Bankrate is to assist you in making more informed financial decisions. Although we follow stringent guidelines, this post might mention goods from our partners. Heres an explanation for . Bankrate logo.

Bankrate was established in 1976 and has a long history of assisting consumers in making wise financial decisions. We’ve upheld this reputation for more than 40 years by assisting people in making sense of the financial decision-making process and providing them with confidence regarding their next course of action.

You can rely on Bankrate to prioritize your interests because we adhere to a rigorous editorial policy. All of the content we publish is objective, accurate, and reliable because it is written by highly qualified professionals and edited by subject matter experts.

To help you feel confident when investing your money, our investing reporters and editors concentrate on the topics that matter most to customers: how to get started, the best brokers, different kinds of investment accounts, how to choose investments, and more.

This table’s investment information is meant only for general educational and informational purposes; it is not intended to be interpreted as financial or investment advice. Bankrate does not provide customized recommendations or investment advice, nor does it provide advisory or brokerage services. Your personal financial situation, needs, risk tolerance, and investment goals should all be taken into consideration when making investment decisions. Investing involves risk including the potential loss of principal. Bankrate logo.

You can rely on Bankrate to prioritize your interests because we adhere to a rigorous editorial policy. Our team of distinguished editors and reporters produces truthful and precise content to assist you in making wise financial decisions.

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The editorial staff at Bankrate writes for YOU, the reader. Providing you with the best guidance possible to enable you to make wise personal finance decisions is our aim. We adhere to stringent policies to guarantee that advertisers have no influence over our editorial content. Advertisers don’t pay our editorial staff directly, and we carefully fact-check all of our content to guarantee accuracy. Thus, you can be sure that the information you’re reading, whether it’s an article or a review, is reliable and reputable. Bankrate logo.

Choosing the right online broker is crucial for any investor especially beginners. With so many options available, it can be overwhelming to determine which platform best suits your needs. This guide will analyze the top online brokers for stock trading in 2024, highlighting their strengths and weaknesses to help you make an informed decision.

Top Online Brokers for Stock Trading in 2024:

1. Fidelity Investments:

  • Overall Rating: 5.0/5
  • Fees: $0 per trade for online U.S. stocks and ETFs, $0 account minimum
  • Strengths:
    • Commission-free stock, ETF, and options trades
    • Large selection of research providers
    • Strong customer service
    • Expense-ratio-free index funds
    • Highly rated mobile app
    • High interest rate on uninvested cash
  • Weaknesses:
    • Relatively high broker-assisted trade fee

2. Interactive Brokers IBKR Lite:

  • Overall Rating: 5.0/5
  • Fees: $0 per trade, $0 account minimum
  • Strengths:
    • Large investment selection
    • Strong research and tools
    • Over 19,000 no-transaction-fee mutual funds
    • High order execution quality
  • Weaknesses:
    • High minimum to earn interest on uninvested cash

3. Charles Schwab:

  • Overall Rating: 4.9/5
  • Fees: $0 per online equity trade, $0 account minimum
  • Strengths:
    • Four trading platforms with no minimum or fees
    • Above-average mobile app
    • Extensive research
    • Large fund selection
    • Commission-free stock, options, and ETF trades
  • Weaknesses:
    • Low interest rate on uninvested cash

4. Robinhood:

  • Overall Rating: 4.3/5
  • Fees: $0 per trade, $0 account minimum
  • Strengths:
    • No account minimum
    • Streamlined interface
    • Cryptocurrency trading
    • IRA with 1% match
    • High interest rate on uninvested cash
  • Weaknesses:
    • No mutual funds or individual bonds
    • Limited customer support

5. J.P. Morgan Self-Directed Investing:

  • Overall Rating: 4.1/5
  • Fees: $0 per trade, $0 account minimum
  • Strengths:
    • Easy-to-use platform
    • $0 commissions
    • App connects all Chase accounts
    • No account minimum
  • Weaknesses:
    • Limited tools and research
    • Portfolio Builder tool requires $2,500 balance
    • Low interest rate on uninvested cash

Factors to Consider When Choosing an Online Broker:

  • Fees: Commission structure, account minimums, and inactivity fees are crucial factors to consider.
  • Investment Selection: The range of assets offered by the broker, including stocks, ETFs, mutual funds, options, and bonds.
  • Trading Platform: The user interface, features, and research tools available on the platform.
  • Customer Support: The quality and availability of customer support channels, such as phone, email, and live chat.
  • Mobile App: The functionality and usability of the mobile app for trading on the go.

Additional Considerations:

  • Educational Resources: Some brokers offer extensive educational resources, such as webinars, video tutorials, and articles, which can be beneficial for beginners.
  • Fractional Shares: The ability to purchase fractional shares of stocks allows investors to start with smaller amounts of money.
  • IPO Access: Some brokers offer access to initial public offerings (IPOs), which can be attractive for investors seeking early access to new companies.

Choosing the best online broker for stock trading depends on your individual needs and investment goals. By carefully considering the factors outlined above, you can select a platform that aligns with your investment style and provides the tools and resources you need to succeed. Remember to research and compare different brokers before making a final decision.

The top online brokerage accounts for trading stocks in April 2024

An online broker is a type of financial institution that lets you buy stocks and other securities via an online platform. Because online brokers provide a significant discount over what a traditional full-service brokerage firm charges, they are sometimes referred to as discount brokers.

You won’t receive the same investment advice or financial guidance from online brokers as you would from full-service brokers, but you will receive commission-free trading and, depending on the broker you select, access to a variety of other services and goods. Choosing an online broker makes sense for most investors.

what is the best place to buy stocks online

  • Charles Schwab has a long history of supporting individual investors, and the company is still committed to upholding this tradition. From robust trading platforms and a wide range of tradable securities and services to attentive customer support around-the-clock, Schwab truly excels at everything. Who are they best for? Schwab is a generally good option for people who want to handle things themselves and have experts on call just in case. This includes both newbie and seasoned investors. Charles Schwab has a long history of supporting individual investors, and the company is still committed to upholding this tradition. From robust trading platforms and a wide range of tradable securities and services to attentive customer support around-the-clock, Schwab truly excels at everything. Who are they best for? Schwab is a generally good option for people who want to handle things themselves and have experts on call just in case. This includes both newbie and seasoned investors.
  • Superb trading instruments Outstanding customer service An abundance of research and educational resources, all free of charge Superb trading instruments Excellent customer service
  • Schwab helped establish the industry standard of zero commissions for stocks and ETFs. Options trades, though, still ring up a $0. 65 per-contract fee. Schwab helped establish the industry standard of zero commissions for stocks and ETFs. Options trades, though, still ring up a $0. 65 per-contract fee.

what is the best place to buy stocks online

  • Fidelity will meet your needs whether they are for a superior trading platform, affordable commissions, or attentive customer service. This broker is one of the best at doing everything and is very user-friendly, especially for novice investors. It also caters to more experienced investors. Who are they best for? Fidelity offers a wide range of easily assimilated educational tools that are particularly beneficial for novice investors. Fidelity will meet your needs whether they are for a superior trading platform, affordable commissions, or attentive customer service. This broker is one of the best at doing everything and is very user-friendly, especially for novice investors. It also caters to more experienced investors. Who are they best for? Fidelity offers a wide range of easily assimilated educational tools that are particularly beneficial for novice investors.
  • Fidelity is well known for providing investors with some of the greatest research and tools available for retirement planning. For investors who want to go deeper, the account is a good choice because of the information available on its platform, which includes advanced screening tools. Fidelity is a financial behemoth that helps clients manage their money by providing almost any type of financial service, not just stock trading. Additionally, Fidelity charges nothing for a number of other services that other brokers frequently charge for. With a solid reputation for providing investors preparing for retirement with some of the best research and tools, Fidelity For investors who want to go deeper, the account is a good choice because of the information available on its platform, which includes advanced screening tools. Fidelity is a financial behemoth that helps clients manage their money by providing almost any type of financial service, not just stock trading. Additionally, Fidelity charges nothing for a number of other services that other brokers frequently charge for.
  • Fidelity, like the majority of the industry, does not charge commissions for stock and ETF trades, which is advantageous for all traders, but in particular for long-term buy-and-hold investors. Fidelity, like the majority of the industry, does not charge commissions for stock and ETF trades, which is advantageous for all traders, but in particular for long-term buy-and-hold investors.

what is the best place to buy stocks online

  • Robinhood has gained a lot of attention due to its commission-free trading and intuitive mobile app, garnering millions of loyal users. Robinhood is an excellent platform for novice investors who wish to trade fast and easily. For whom are they best suited? Robinhood has gained a lot of attention due to its commission-free trading and intuitive mobile app, garnering millions of loyal users. Robinhood is an excellent platform for novice investors who wish to trade fast and easily. For whom are they best suited?
  • You can trade equities, ETFs, options, and cryptocurrencies all at no cost to you. It also comes with a debit card that lets you access thousands of fee-free ATMs and invest as you spend. For $5 a month, you can sign up for Robinhood Gold, their premium tier, which grants you access to research and cheaper margin trading. One drawback is that Robinhood only provides standard and Roth IRAs in addition to individual taxable accounts. You can trade equities, ETFs, options, and cryptocurrencies all at no cost to you. It also comes with a debit card that lets you access thousands of fee-free ATMs and invest as you spend. For $5 a month, you can sign up for Robinhood Gold, their premium tier, which grants you access to research and cheaper margin trading. One drawback is that Robinhood only provides standard and Roth IRAs in addition to individual taxable accounts.
  • The fintech company is actively working to disrupt the market and develop into a platform that provides a wide range of financial products and services, including cryptocurrency and options, in addition to providing zero-fee stock and ETF trading. The fintech company is actively working to disrupt the market and develop into a platform that provides a wide range of financial products and services, including cryptocurrency and options, in addition to providing zero-fee stock and ETF trading.
  • Whether you’re a novice or an expert investor, passive or active, E-Trade offers a good option. It also boasts an excellent educational section with a plethora of tools for investors of all skill levels, including webinars, news clips, and instructional videos. Ideal for investors of all skill levels, particularly those seeking research and education The volume options trading discounts offered by E-Trade are a great advantage if you plan to trade frequently. Whether you’re a novice or an expert investor, passive or active, E-Trade offers a good option. It also boasts an excellent educational section with a plethora of tools for investors of all skill levels, including webinars, news clips, and instructional videos. Ideal for investors of all skill levels, particularly those seeking research and education The volume options trading discounts offered by E-Trade are a great advantage if you plan to trade frequently.
  • For the most recent information and analysis to assist you in developing your trading strategy, you can also consult E-Trade analysts. E-Trade offers 24/7 phone support and an online chat option. The broker’s flagship trading platform, Power E-Trade, has a tonne of tools and a mobile version that may be of interest to active traders. For the most recent information and analysis to assist you in developing your trading strategy, you can also consult E-Trade analysts. E-Trade offers 24/7 phone support and an online chat option. The broker’s flagship trading platform, Power E-Trade, has a tonne of tools and a mobile version that may be of interest to active traders.
  • Similar to other large brokers, E-Trade charges $0 in commissions for trading stocks and ETFs. 65 per options contract. Traders can receive a discounted commission of $0. 50 per contract if they transact in at least thirty deals every quarter. Similar to other large brokers, E-Trade charges $0 in commissions for trading stocks and ETFs. 65 per options contract. Traders can receive a discounted commission of $0. 50 per contract if they transact in at least thirty deals every quarter.

what is the best place to buy stocks online

  • As a brokerage for professionals and active investors with a strong trading platform and excellent trade execution, Interactive Brokers has a long history. Investors looking to up their investment game who may already know a little bit about it are the ideal candidates for them. As a brokerage for professionals and active investors with a strong trading platform and excellent trade execution, Interactive Brokers has a long history. Investors looking to up their investment game who may already know a little bit about it are the ideal candidates for them.
  • It has made efforts recently to draw in more novice investors, especially with the introduction of a “lite” version of its service that offers no-fee trading. More research and better customer service make this broker a better choice for novice investors than it was previously. A redesigned customer support page offers the same high levels of functionality but is simpler to use. It has made efforts recently to draw in more novice investors, especially with the introduction of a “lite” version of its service that offers no-fee trading. More research and better customer service make this broker a better choice for novice investors than it was previously. A redesigned customer support page offers the same high levels of functionality but is simpler to use.
  • The transition to no-fee stock trading in the industry was largely spearheaded by Interactive Brokers. While its Pro service charges $1 per trade for up to 200 shares, with subsequent shares costing a half-penny each, though volume pricing is also available, its Lite service charges no commissions for stocks and ETFs. Options cost $0. 65 per contract, and for really active traders, volume-based pricing is also offered here. The transition to no-fee stock trading in the industry was largely spearheaded by Interactive Brokers. While its Pro service charges $1 per trade for up to 200 shares, with subsequent shares costing a half-penny each, though volume pricing is also available, its Lite service charges no commissions for stocks and ETFs. Options cost $0. 65 per contract, and for really active traders, volume-based pricing is also offered here.
  • Merrill Edge is a full-service broker that serves beginning investors as well as traders with excellent tools. This is especially true given that the broker has more than 2,000 locations inside the branches of parent company Bank of America, making human advisors readily available. This is a particularly helpful feature for novice investors in need of guidance. Who are they best for? Merrill’s extensive resource base and round-the-clock customer service support are advantageous to investors of all stripes. Merrill can be especially helpful to Bank of America customers. Merrill Edge is a full-service broker that serves beginning investors as well as traders with excellent tools. This is especially true given that the broker has more than 2,000 locations inside the branches of parent company Bank of America, making human advisors readily available. This is a particularly helpful feature for novice investors in need of guidance. Who are they best for? Merrill’s extensive resource base and round-the-clock customer service support are advantageous to investors of all stripes. Merrill can be especially helpful to Bank of America customers.
  • You can obtain comprehensive research reports on specific stocks if you sign up as a preferred client of the broker, but you can also obtain research from Morningstar and Lipper. Merrill excels at providing educational resources as well, assisting you in making financial plans. There is always someone available to assist you because customer support is available for 24 hours a day, seven days a week. You can obtain comprehensive research reports on specific stocks if you sign up as a preferred client of the broker, but you can also obtain research from Morningstar and Lipper. Merrill excels at providing educational resources as well, assisting you in making financial plans. There is always someone available to assist you because customer support is available for 24 hours a day, seven days a week.
  • Trading stocks and ETFs at Merrill Edge is fee-free, but trading options is charged a $0 fee. 65 per contract, which is comparable to most other industries Trading stocks and ETFs at Merrill Edge is fee-free, but trading options is charged a $0 fee. 65 per contract, which is comparable to most other industries

what is the best place to buy stocks online

  • Investors will find many things appealing about Ally Invest, including its commission-free stock and ETF trading, round-the-clock customer support, and trading platform, which will be especially useful to more active traders. Additionally, you will have access to news and unbiased analysis on the stocks you are following, along with a mobile app that enables you to stay in touch while on the go. Who are they best for? Ally’s offering will help a lot of investors, but its current online bank customers will value having all of their money in one location. Investors will find many things appealing about Ally Invest, including its commission-free stock and ETF trading, round-the-clock customer support, and trading platform, which will be especially useful to more active traders. Additionally, you will have access to news and unbiased analysis on the stocks you are following, along with a mobile app that enables you to stay in touch while on the go. Who are they best for? Ally’s offering will help a lot of investors, but its current online bank customers will value having all of their money in one location.
  • No fees on stock or ETF trades and its $0. Options contract fees of $50 each are some of the best in the business. To assist active traders in determining their next move, the trading platform offers more than 100 chart studies and drawing tools. Since customer service is available by phone around-the-clock, you shouldn’t have any trouble obtaining assistance when you need it. No fees on stock or ETF trades and its $0. Options contract fees of $50 each are some of the best in the business. To assist active traders in determining their next move, the trading platform offers more than 100 chart studies and drawing tools. Since customer service is available by phone around-the-clock, you shouldn’t have any trouble obtaining assistance when you need it.
  • Trading stocks and ETFs with Ally is fee-free, but trading options is charged a $0 fee. 50 per contract, less than most of the industry. Trading stocks and ETFs with Ally is fee-free, but trading options is charged a $0 fee. 50 per contract, less than most of the industry.

what is the best place to buy stocks online

  • Tastytrade is a relatively recent addition to the brokerage space, and it primarily serves active traders who want to cut expenses. With capped commissions on options and cryptocurrencies, its pricing structure benefits high volume customers, enabling them to reduce trading costs while maintaining a high standard of service. Tastytrade is probably best suited for active stock traders, but it will also work well for those who deal with options and cryptocurrencies. Tastytrade is a relatively recent addition to the brokerage space, and it primarily serves active traders who want to cut expenses. With capped commissions on options and cryptocurrencies, its pricing structure benefits high volume customers, enabling them to reduce trading costs while maintaining a high standard of service. Tastytrade is probably best suited for active stock traders, but it will also work well for those who deal with options and cryptocurrencies.
  • Trades in stocks and exchange-traded funds (ETFs) are commission-free, and options commissions are capped at $10 per leg, allowing you to trade in large volumes for a flat fee. The trading platform offered by Tastytrade is designed for traders who want to enter and exit the market quickly. You can even emulate the trades made by some of the broker’s traders by using a “follow” feed to see what they are trading. Trades in stocks and exchange-traded funds (ETFs) are commission-free, and options commissions are capped at $10 per leg, allowing you to trade in large volumes for a flat fee. The trading platform offered by Tastytrade is designed for traders who want to enter and exit the market quickly. You can even emulate the trades made by some of the broker’s traders by using a “follow” feed to see what they are trading.
  • While trades in stocks and ETFs at Tastytrade are commission-free, trades in options are $1 per contract, with a maximum of $10 per leg per order. While trades in stocks and ETFs at Tastytrade are commission-free, trades in options are $1 per contract, with a maximum of $10 per leg per order.
  • The brokerage arm of the financial giant WellsFargo, WellsTrade, provides no transaction fees on over 1,800 mutual funds and no commissions on stock and ETF trades. WellsTrade will probably be a good fit for WellsFargo clients as well as buy-and-hold investors. Who are they best for? The brokerage arm of the financial giant WellsFargo, WellsTrade, provides no transaction fees on over 1,800 mutual funds and no commissions on stock and ETF trades. WellsTrade will probably be a good fit for WellsFargo clients as well as buy-and-hold investors. Who are they best for?
  • WellsTrade offers the primary tradable securities (stocks, bonds, mutual funds, ETFs, and options) on a reliable trading platform. With the recent introduction of the option to purchase fractional shares of hundreds of stocks, novice investors can now enter the market with less capital. By integrating your accounts with Wells Fargo, you can manage your finances centrally and enjoy expedited transfers. WellsTrade offers the primary tradable securities (stocks, bonds, mutual funds, ETFs, and options) on a reliable trading platform. With the recent introduction of the option to purchase fractional shares of hundreds of stocks, novice investors can now enter the market with less capital. By integrating your accounts with Wells Fargo, you can manage your finances centrally and enjoy expedited transfers.
  • Trades in stocks and ETFs are commission-free, and options are competitively priced at $0. 65 per contract. Trades in stocks and ETFs are commission-free, and options are competitively priced at $0. 65 per contract.

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One of the greatest long-term investments you can make to increase your wealth is stocks, and buying stocks online has never been simpler. However, the best online broker for stock trading will vary depending on your investing style and the features you require most.

In order to assist you in locating the top online stock brokers, Bankrate examined dozens of brokerage companies. These are the top choices we have made for online stock brokers. Bankrate logo.

Our goal at Bankrate is to assist you in making more informed financial decisions. Although we follow stringent guidelines, this post might mention goods from our partners. Heres an explanation for . Bankrate logo.

Bankrate was established in 1976 and has a long history of assisting consumers in making wise financial decisions. We’ve upheld this reputation for more than 40 years by assisting people in making sense of the financial decision-making process and providing them with confidence regarding their next course of action.

You can rely on Bankrate to prioritize your interests because we adhere to a rigorous editorial policy. All of the content we publish is objective, accurate, and reliable because it is written by highly qualified professionals and edited by subject matter experts.

To help you feel confident when investing your money, our investing reporters and editors concentrate on the topics that matter most to customers: how to get started, the best brokers, different kinds of investment accounts, how to choose investments, and more.

This table’s investment information is meant only for general educational and informational purposes; it is not intended to be interpreted as financial or investment advice. Bankrate does not provide customized recommendations or investment advice, nor does it provide advisory or brokerage services. Your personal financial situation, needs, risk tolerance, and investment goals should all be taken into consideration when making investment decisions. Investing involves risk including the potential loss of principal. Bankrate logo.

You can rely on Bankrate to prioritize your interests because we adhere to a rigorous editorial policy. Our team of distinguished editors and reporters produces truthful and precise content to assist you in making wise financial decisions.

We value your trust. Our goal is to give readers reliable, unbiased information, and we have established editorial standards to make sure that happens. Our reporters and editors carefully verify the accuracy of the editorial content they produce, making sure you’re reading true information. We keep our editorial staff and advertisers apart with a firewall. No direct payment from our advertisers is given to our editorial staff.

The editorial staff at Bankrate writes for YOU, the reader. Providing you with the best guidance possible to enable you to make wise personal finance decisions is our aim. We adhere to stringent policies to guarantee that advertisers have no influence over our editorial content. Advertisers don’t pay our editorial staff directly, and we carefully fact-check all of our content to guarantee accuracy. Thus, you can be sure that the information you’re reading, whether it’s an article or a review, is reliable and reputable. Bankrate logo.

You have money questions. Bankrate has answers. For more than 40 years, our professionals have assisted you in managing your finances. We always work to give customers the professional guidance and resources they need to be successful on their financial journey.

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How To Start Trading Stocks As A Complete Beginner

FAQ

Which website is best for stock market?

Our pick
Best for
Pricing
TradingView
Charts and technical analysis
Primarily paid
Motley Fool
Paid stock recommendations
Paid
Morningstar
Mutual funds
Primarily free
Koyfin
Bloomberg terminal alternative
Paid

Which broker is best for beginners?

Fidelity’s site is easy to navigate, and you’ll find what you’re looking for quickly without much fuss. All these reasons explain why Fidelity was named the best broker for beginners in the 2024 Bankrate Awards. Fidelity may be the most investor-friendly broker out there, making it a top choice for beginners.

What are the best online brokers for stock trading?

On these measures, the brokerage firms below earned their place on our list of the best online brokers for stock trading. Read on to see our picks, alongside links to our investing team’s in-depth reviews on each broker. Fidelity Investments. Webull. J.P. Morgan Self-Directed Investing. Robinhood. Charles Schwab. Interactive Brokers. Ally Invest.

Where can I buy stocks online?

Web-based stock brokers The most common place to buy stocks is with a web-based stock broker. These accounts tend to be the best investment accounts for beginners seeking a simple investing platform and $0 online commissions for stocks and ETFs.

How to choose the best online stock trading firm?

To choose the best online stock trading firm, consider your investment goals and strategies. Then match your needs with the online brokers’ features. Low commission rates start at $0 for U.S. listed stocks & ETFs*. Margin loan rates from 5.83% to 6.83%. No commission fees to trade stocks, options or crypto, and no account minimums to start.

Can you trade stocks online?

Online brokers not only enable you to trade stocks online; they also provide trading tools, market research, and education to help you make smart investing choices. Zero-commission stock trading commissions are standard and minimum deposits and monthly fees are rare among U.S. stock brokers.

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