If you’re shopping for life insurance, you may come across Life of the Southwest when comparing providers. But who is this company, and are their policies a good value?
This guide will explain everything you need to know about Life of the Southwest through independent reviews of their financial strength, customer service, coverage options and more.
Overview of Life of the Southwest
Life of the Southwest Insurance Company (LSW) has been selling life insurance since 1955. They are based in Addison, Texas and licensed to operate in 49 states.
Some quick facts about the company:
- Specializes in life insurance and annuity products
- Subsidiary of National Life Group
- Serves individuals and businesses
- A+ rating from A.M. Best
- Over $28 billion in total assets
Life of the Southwest is best known for their wide variety of permanent and term life policies. They offer lifetime coverage and guaranteed death benefits to protect families.
The company combines financial strength with an array of policy options for different needs and budgets. Keep reading for a full review of their products, ratings, customer service reputation and more.
Life of the Southwest Financial Strength and Ratings
Multiple independent agencies rate Life of the Southwest’s financial stability to help consumers compare life insurers. Here are their current scores:
- A.M. Best: A+ (Superior)
- Standard & Poor’s: A+ (Strong)
- Moody’s: A1 (Good)
- Comdex Score: 90
Life of the Southwest has maintained impressively high scores across the board. Their A+ from A.M. Best means they have an “excellent ability to meet ongoing insurance obligations”.
High Comdex and Moody’s ratings also indicate financial strength and stability. Overall, reviews confirm LSW has the resources to pay out all policy claims.
Being a subsidiary of National Life Group contributes to LSW’s financial standing. The parent company has over 170 years in business and $2 billion in capital.
Life Insurance Products Offered
Life of the Southwest provides both renewable term and permanent life insurance. Available policies include:
Term Life Insurance
- Level premiums guaranteed for 10, 15, 20 or 30 years
- Coverage amounts up to $1 million
Whole Life Insurance
- Lifetime coverage with guaranteed death benefit
- Builds cash value that grows tax-deferred
Universal Life Insurance
- Flexible premiums, death benefit and cash value growth
- Coverage can last to age 120
Indexed Universal Life
- Cash value earns interest based on stock index performance
- Offers upside without downside market risk
Variable Universal Life
- Invest cash value in professionally managed investment funds
- Death benefit, cash value fluctuate based on performance
This range covers all main types of permanent and temporary coverage. You can choose a policy aligned with your budget and needs at different life stages.
LSW also offers both individual and group life insurance. Businesses can cover employees through Group Term plans from LSW.
Additional Products from Life of the Southwest
Beyond just life insurance, LSW provides other financial and retirement planning products including:
- Annuities for guaranteed retirement income
- Disability insurance to replace lost income
- Long-term care coverage for aging expenses
- Mutual funds and brokerage accounts
Purchasing multiple policies from LSW can simplify your insurance and investments. Bundles may also come with discounts.
How Do Customers Rate Life of the Southwest?
Positive customer feedback indicates Life of the Southwest offers a quality insurance buying experience. They hold an A+ rating with the Better Business Bureau based on limited complaints and effective issue resolution.
LSW scored 0.20 on the National Association of Insurance Commissioners complaint index for 2020. That’s just one-fifth the industry average – lower scores mean fewer issues.
Reviews highlight the company’s:
- Helpful agents who take time to explain policies
- Efficient underwriting and approval process
- Easy methods to make updates and payments
- Fast claim payouts to beneficiaries
Online customer ratings for LSW average 4 out of 5 stars. Feedback indicates they deliver as promised at claim time while maintaining competitive pricing.
Is Life of the Southwest a Good Choice for Life Insurance?
Based on its financial strength, varied coverage options, and positive customer experiences, Life of the Southwest stands out as a leading life insurance provider.
They offer permanent and term policies to suit different needs. Your circumstances will determine the best type and amount of coverage.
Key advantages of buying from LSW include:
- Established company – Over 65 years in business
- Highly-rated – A+ score from A.M. Best
- Many policy types – Offer term, whole, universal and variable life
- Strong customer service – Quick claims payment and helpful agents
- Experience paying claims – Long history of honoring policies
Consider LSW if you want coverage from a reputable insurer at a competitive price. Compare their rates and plans to find your best option.
How to Get a Quote and Apply With Life of the Southwest
You can get life insurance quotes and apply with Life of the Southwest in three ways:
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By phone: Call 1-800-732-8939 to speak with an agent.
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Through their website: Visit www.lswofamerica.com and click “Get a Quote” to use their online tool.
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With an independent agent: An independent broker can provide LSW quotes along with other top insurers for comparison.
The company offers an easy quoting and application process. In most cases policies can be issued in just weeks. New customers praise LSW’s efficient and helpful service.
The Bottom Line: Is Life of the Southwest Recommended?
Life of the Southwest has earned positive reviews and maintained strong financial ratings for decades. They offer competitive pricing on term and permanent life insurance backed by quality service.
Based on reputation, financial stability and product value, LSW is recommended for many life insurance shoppers. Review their options to see if they could be a good fit to protect your family.
Life Insurance Company of the Southwest – Life Insurance Company of the Southwest Review
FAQ
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