Top Insurance Companies in Appleton, WI

Appleton, Wisconsin is home to over 70,000 residents. This mid-sized city has a thriving economy anchored by companies like Thrivent Financial, Miller Electric, Gulfstream Aerospace, and Plexus Corp. With a mix of manufacturing, healthcare, education, and financial services, Appleton offers solid career opportunities for professionals.

But living and working in Appleton also means protecting your assets. Whether it’s your home, your car, your family’s health, or your business, having proper insurance coverage gives you peace of mind.

Fortunately, Appleton has plenty of insurance agencies and companies to choose from. Here’s an overview of the major insurance providers in the Appleton area and the policies they offer.

Top Insurance Companies in Appleton

State Farm

The largest insurance company in the United States, State Farm offers all types of policies for Appleton residents and businesses. Their most popular options include:

• Auto insurance: State Farm writes over 19% of all car insurance policies in the U.S. They have discounts for safe drivers, good students, and cars with safety features.

• Homeowners insurance: Customizable coverage for houses, condos, apartments, and rental properties. Bundles available with auto and life insurance.

• Life insurance: Term life, whole life, and universal life policies. Additional options like disability income and long-term care insurance.

• Business insurance: General liability, commercial property, workers comp, professional liability, cyber liability, and more for small and mid-sized Appleton businesses.

In addition to insurance, State Farm also provides banking and financial services in Appleton.

American Family Insurance

Headquartered in Madison, WI, American Family writes policies across 19 states. But they have a strong presence in Appleton with local agents and community sponsorship. They offer:

• Auto insurance: Usage-based discounts in addition to standard coverage. Add roadside assistance, rental reimbursement, and accident forgiveness.

• Home insurance: Protection for property damage, personal belongings, loss of use, liability claims, and more. Can be bundled with other policies.

• Life insurance: Term, whole, and universal life options. Supplemental health products like disability, accident, critical illness coverage.

• Business insurance: Tailored plans for general liability, property, fleet vehicles, worker injuries, errors & omissions, cyber risks, and commercial umbrellas.

West Bend Mutual

Founded in 1894, West Bend Mutual is the largest property/casualty insurer domiciled in Wisconsin. Although based in West Bend, they have agents across the state including Appleton. They offer:

• Auto insurance: West Bend writes close to $300 million in Wisconsin auto premiums each year. Standard coverage plus rideshare coverage and accident forgiveness rewards.

• Home insurance: Flexible packages for homeowners, renters, and condo owners. Can include identity theft, water backup, and equipment breakdown protection.

• Life insurance: Term life plans with living benefits for terminal and critical illnesses. Permanent life insurance also available.

• Business insurance: Property, liability, commercial auto, workers comp, professional liability, cyber security, and more for Appleton companies. Industry-specific solutions for healthcare, social services, real estate, and hospitality.

Nationwide

Known for auto and home insurance, Nationwide also provides business and farm policies across the country. In Appleton, they offer:

• Auto insurance: Usage-based SmartRide discounts plus accident forgiveness and new car replacement. Add roadside assistance, rental car reimbursement, and rideshare coverage.

• Home insurance: Customizable coverage for personal property, loss of use, liability, identity theft, water backups, and more. Bundles with auto and umbrella policies.

• Life insurance: Permanent and term life insurance. Whole life and universal life plans. Also pet insurance.

• Business insurance: General liability, property, commercial vehicles, worker injuries, specialty programs, and agribusiness solutions. Industry expertise in retail, restaurants, contractors, auto service, agriculture, and more.

COUNTRY Financial

With over 90 years in Wisconsin, COUNTRY Financial serves Appleton residents and businesses with:

• Auto insurance: Usage-based discounts in addition to standard coverage. Add-ons like rental reimbursement, rideshare coverage, roadside assistance, and new car replacement.

• Home insurance: Customizable protection for property, belongings, loss of use, personal liability, ID theft, water backups, and more. Bundles with auto and umbrella policies.

• Life insurance: Term and permanent life insurance options. Living benefits for terminal and critical illnesses. Annuities and retirement solutions.

• Business insurance: Flexible commercial packages. Tailored solutions for agribusinesses, construction, retail, wholesale, hospitality, real estate professionals, and healthcare practices.

Grinnell Mutual

Focused on farm and small town insurance since 1909, Grinnell Mutual provides coverage across 19 Midwestern and Great Plains states. Offerings for Appleton include:

• Auto insurance: Usage-based and standard car insurance. Add-ons like rental reimbursement, rideshare coverage, roadside assistance, and new car replacement.

• Home insurance: Property and liability protection for houses, condos, rentals, and manufactured homes. Can include ID theft and equipment breakdown coverage.

• Farm insurance: Comprehensive coverage for property, equipment, liability, workers comp, livestock, crops, and agribusiness operations.

• Business insurance: Tailored policies for retail stores, contractors, healthcare providers, hospitality companies, and non-profit organizations.

What to Look for in an Appleton Insurance Company

When choosing insurance in the Appleton area, there are a few key factors to consider:

• Local agents: Working with a local agent allows you to get guidance from someone familiar with Appleton’s unique risks and regulations. They can suggest tailored solutions.

• Bundles: Many insurers offer multi-policy discounts, allowing you to combine auto, home, life, umbrella, and business insurance. This simplifies billing and can save money.

• Customer satisfaction: Check ratings on sites like JD Power and Consumer Reports. Look at customer reviews on Google, Facebook, and industry forums. This gauges past experiences.

• Discounts: Ask about all possible ways to save, like safe driver, home security, multi-policy, paperless, paid-in-full, and good student discounts. This helps maximize savings.

• Claims process: Understand how to file and track claims, get status updates, arrange repairs, and receive payments. Look for insurers known for smooth claims experiences.

• Financial strength: Verify that the insurer is financially stable and able to pay out claims. Look for companies with strong financial and credit ratings.

Top Local Insurance Agencies

Rather than going directly through a national insurance company, some Appleton residents and businesses prefer to work with local independent insurance agencies. These agencies provide guidance on finding the right policies and can often quote with multiple insurance carriers to find the best fit and pricing.

Some of the top local insurance agencies in Appleton include:

• Ansay & Associates: Offers business, home, auto, and powersports insurance. Works with companies like West Bend Mutual, Travelers, Safeco, Progressive, and Foremost.

• Capital Credit Union Insurance: Provides insurance guidance and quotes for home, auto, business, farm, life, and health insurance. Partners with top national and regional carriers.

• McHugh Family Insurance: Has provided Appleton with business, home, auto, farm, and life insurance since 1946. Works with West Bend Mutual, Acuity, and Nationwide among others.

• Thiel Insurance Group: Specializes in business, home, auto, farm, and powersports insurance. Serves individuals, families, and companies of all sizes.

• Community First Insurance Center: Focuses on business, farm, home, auto, financial services, life, and health insurance. Independent agency with 75+ years in Appleton.

Protect What Matters Most

Appleton residents have access to national insurance leaders, specialized regional carriers, and knowledgeable local agencies. Take time to understand your risks, research options, and ask questions. The right insurance coverage will protect what matters most, giving you peace of mind.